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How to build a small-business marketing partnership

curated from an article by Barbara Bauer of SCORE.

Promoting your business can be difficult when it comes to gaining the attention of your targeted audience — it’s tough cutting through all that clutter and noise. In addition, costs associated with marketing your business can be quite expensive. But it doesn’t have to be if you leverage your marketing resources by forming a marketing partnership with another small business.

With the pace of our economy’s growth continuing at a crawl, many small businesses find value in the formation of marketing partnerships. Pulling resources from outside your business can result in substantial savings associated with promotions such as graphic design, printing and postal list rental costs. Forming a marketing partnership with another organization is also a great way to generate new sales leads.
Marketing partnership trades for your [read more ...]

​Barbara Bauer is a SCORE Frederick certified mentor and is a principal with MedMarket Intelligence LLC.

SCORE is a nationwide volunteer network of 330 chapters dedicated to the formation, growth and success of small businesses. SCORE Frederick provides free and confidential business advice and mentoring to startup businesses and to established small businesses. SCORE Frederick also offers workshops for both startups and established businesses. For details, visit or call 240-215-4757.

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